Is this just a Kanban board?

No. The Kanban view is one surface. The point is the layer above it — Recon picking targets and writing briefs that turn into tasks. A bare task board makes you decide what to put on it. This decides for you and shows the reasoning.

How is this different from Asana, ClickUp, or Monday?

Those are general-purpose project trackers — you bring the strategy, they hold the cards. Campaigns & Tasks ships a strategist (Recon) and a delivery team (Quill, Hype, Press) inside the same tool. The tasks already know which agent owns them. The agents already know what to do because the brief came from the same workspace.

How does Recon decide what is winnable?

Recon scores each opportunity on AI saturation (is the answer already locked up by an AI Overview?), SERP difficulty (who currently ranks?), competitor gaps (what have they not covered?), and business relevance (does it match what you actually sell?). The score is transparent — you see the inputs, not just the verdict.

Can I add my own tasks without Recon?

Yes. The task module works as a plain task tracker if you want to use it that way — add tasks, assign agents, set due dates. Recon is the layer that makes it more than a list. You can run with or without it.

Does Recon replace a marketing strategist?

For most small businesses and solo freelancers, yes — at least for the "what should I publish next?" question. For brands with multi-million budgets and complex positioning calls, a human strategist still adds value. Recon makes that strategist faster, not redundant.

What happens if I disagree with a Recon brief?

Edit it. Reject it. Ask for a different angle. Recon proposes — you approve. No campaign goes into delivery without sign-off, and rejected briefs feed back into how Recon scores future opportunities for you.

Is this just a Kanban board?

No. The Kanban view is one surface. The point is the layer above it — Recon picking targets and writing briefs that turn into tasks. A bare task board makes you decide what to put on it. This decides for you and shows the reasoning.

How is this different from Asana, ClickUp, or Monday?

Those are general-purpose project trackers — you bring the strategy, they hold the cards. Campaigns & Tasks ships a strategist (Recon) and a delivery team (Quill, Hype, Press) inside the same tool. The tasks already know which agent owns them. The agents already know what to do because the brief came from the same workspace.

How does Recon decide what is winnable?

Recon scores each opportunity on AI saturation (is the answer already locked up by an AI Overview?), SERP difficulty (who currently ranks?), competitor gaps (what have they not covered?), and business relevance (does it match what you actually sell?). The score is transparent — you see the inputs, not just the verdict.

Can I add my own tasks without Recon?

Yes. The task module works as a plain task tracker if you want to use it that way — add tasks, assign agents, set due dates. Recon is the layer that makes it more than a list. You can run with or without it.

Does Recon replace a marketing strategist?

For most small businesses and solo freelancers, yes — at least for the "what should I publish next?" question. For brands with multi-million budgets and complex positioning calls, a human strategist still adds value. Recon makes that strategist faster, not redundant.

What happens if I disagree with a Recon brief?

Edit it. Reject it. Ask for a different angle. Recon proposes — you approve. No campaign goes into delivery without sign-off, and rejected briefs feed back into how Recon scores future opportunities for you.

Campaigns & Tasks

Stop running a project tracker. Start running campaigns.

Your to-do list keeps getting longer and your traffic does not. That gap is the point: a project tracker tells you what is due, but a campaign tells you what is worth doing in the first place. Recon reads your business context, your competitors, and your audit to pick the campaigns most likely to win — local search you can own, AI Overviews where you have an angle, customer questions nobody else has answered well. Each campaign decomposes into tasks. Each task lands on the right agent: Quill to write, Hype to amplify, Press to publish. The brief and the work share one workspace.

See plans & pricing Browse all services

Included in Established + Preferred

Meet the agent

Recon

Strategist. Reads your audit, your competitors, your search landscape — picks the next winnable target and writes the brief.

What is campaigns & tasks?

A campaign-and-task workspace where Recon picks winnable targets, writes the brief, and decomposes it into tasks that the content agents (Quill, Hype, Press) deliver against — so the strategy and the execution stay in the same tool.

This isn't for you if…

You already run a structured marketing org with a content calendar, a brief template, and a project manager. You will find this prescriptive. It is built for the operator who needs the strategy and the execution to be the same tool, not a third layer on top of two existing ones.

“Most marketing tools answer "what is due this week?". Recon answers the harder one: "what is worth doing at all?".”

What you get

Built from your real business, not a generic template.

Recon scores opportunities by winnability — not just keyword volume

Campaign briefs that name the angle, the proof points, and the agent who delivers

Tasks that decompose from the brief — no manual translation step

Agent-aware: a Quill task lands on Quill, a Hype task lands on Hype

Status filters that answer "what is in flight, what is blocked, what shipped"

One workspace for both the strategic question and the execution detail

Works across every channel the platform runs: blog, social, newsletter, ads

How it works

Recon picks the target

Recon reads your business context, your competitors, your existing content, and your audit findings. It scores opportunities — local queries you can own, AI Overviews where you have a real angle, gaps competitors leave behind. The output is a ranked list, not a wishlist.

Recon writes the brief

For each opportunity worth attacking, Recon drafts a campaign brief: the angle, the audience, the proof points to use, the channel mix, and which agents are on the job. You read the brief, sharpen it, and approve.

The brief becomes tasks

Approved campaigns decompose into tasks automatically. A blog brief becomes a Quill task. A launch announcement becomes a Hype task. A roundup becomes a Press task. Each task carries the brief context with it — the agent does not start from a blank page.

You manage by exception

Campaigns & Tasks: questions and answers

All DiscoverWorthy services

Ready to hand this over?

Recon writes the campaign brief — winnable opportunities scored against your real business. Tasks turn the brief into work that ships. The strategy and the execution sit in the same workspace.

See plans & pricing

Stop running a project tracker. Start running campaigns.

Recon

What is campaigns & tasks?

What you get

How it works

Recon picks the target

Recon writes the brief

The brief becomes tasks

You manage by exception

Why Recon beats the usual suspects

vs General project trackers

vs SEO opportunity tools

vs Marketing-ops platforms

vs A spreadsheet + a content calendar

Works best with

Blog Content Creation

Social Media Management

Newsletter Creation

Campaigns & Tasks: questions and answers

All DiscoverWorthy services

Ready to hand this over?